The system is designed to monitor every ad request, ad delivery, ad impression and engagement for adulteration. All offenders have a limited number of pardons. The AI powered traffic monitoring system immediately nullifiys any offenders in real time while constantly improving on its diagnostics.
Ad delivery is majorly based on context. Contextual ads have over the years shown to perform better. This is the key to native advertising.
We perform bot identification and catalogueing in real time. Fraudlent activities caused by various click firms or individuals are also catalogued to identify new trends in commiting fraudlent activities.